Archive for the ‘Spray Foam Marketing and Advertising’ Category

Monday, September 26th, 2011

Lead Generation Websites for Spray Foam Applicators

As a spray foam applicator, you can register with a number of websites to get your company exposed to many consumers searching the web for spray foam insulation. The following three sites are the most focused and highly visited when it comes to consumers searching for spray foam insulation.

Lead Generation Websites for Spray Foam ApplicatorsThis site is the most targeted website for contractors to get leads from consumers. The site is available to contractors to register for FREE and get their businesses listed and in front of the demands and needs of consumers. The site offers the ability to search by state or by zip code. FindSprayFoamContractors.com is a new and powerful site that lets you get targeted and direct leads right from the consumer. Take a look at the site here and sign up here.

SprayFoam.comSprayFoam.com is another great site to get your company listed with. Many consumers find their way to SprayFoam.com, and once there they can browse by state through a list of contractors registered with the site. The membership and listing at www.SprayFoam.com does have costs based on the package chosen. The visitors that come to www.SprayFoam.com are a very targeted and specific group, just like those visiting www.FindSprayFoamContractor.com, making both sites very solid and targeted investments. You can read more about SprayFoam.com by visiting their site here.

Lead Generation Websites for Spray Foam Applicators ServiceMagic is a large network site of contractors that cover an extensive range of home improvements. Contractors for windows and doors experts, carpenters, electricians and many more can be found on www.ServiceMagic.com. This is a great place to get listed and gain access to a very large and diverse audience. One difference between a site like ServiceMagic and one such as www.FindSprayFoamContractors.com is the targeted interest of people visiting the site. With a more targeted site like www.SprayFoam.com or www.FindSprayFoamContractors.com, you can be sure that your listing is getting viewed by those directly interested in spray foam. There are fees with ServiceMagic and you can learn more by visiting ServiceMagic website and get registered with them.

Each of the sites above is a great place to get your company listed when you are attempting to gain more leads for your business. Each has a unique set of pros and cons. When talking about lead generation sites for those in the spray foam industry, we feel these are three sites that you should consider first when making decisions on marketing and advertising. If you have any questions about these sites or any others you can always contact Paratus to discuss by calling 330-454-0500 and asking for John Sesic.

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Monday, September 26th, 2011

Going Green with Spray Foam

Would Wal-Mart strike you as a green company? Go check walmart.com and see that they have a page called “Wal-Mart Sustainability”.. By the way, they just announced their “Global Responsible Sourcing Initiative” which includes tough environmental goals suppliers must meet if they wish to do business with Wal-Mart.

Going Green with Spray Foam

Looking at the presidential candidates, McCain has a page devoted to Climate Change which calls for a “market-based system to curb greenhouse gases”. Likewise, Barack Obama promises to “reduce our greenhouse gas emissions 80% by 2050”. Just randomly searching the internet, it seems that everybody is on board: Continental Airlines offers a carbon offset program. General Motors is developing an electric car, the Chevy Volt. New buildings are LEED certified by the U.S. Green Building Council. Consumers buy Energy Star rated appliances. The list goes on and on.

What does it mean to us, the foam applicators?
Its all good news, because foam really is green. The general challenge is for us to tread lightly on our planet by saving emissions while we allow ourselves to maintain our lifestyle by keeping everything affordable. Foam does exactly that: it helps save the planet by reducing emissions by 50% compared to traditional methods, and also by saving 50% of the associated energy bill. The problem is that we as an industry dont tell the world how good we are. Imagine if Ford had a new truck using 50% less energy. It would be all over the news!

So, this is what IFC does for its customers, our industry, and ultimately, in our small way, for our planet:

1. Were putting out the message to home owners and builders that foam is green, and saves money and the planet in one step.
2. Were helping our customers (the contractors) gain market share by cultivating the E:zero foam brand. E:zero addresses home owners big concerns:

  • Being able to afford future energy bills by cutting energy consumption by 50% today
  • Installing only comfortable, reliable and performing materials without health concerns
  • Installing only comfortable, reliable and performing materials without health concern

1. We admit that were a green company, meaning that long-term sustainability is a huge goal for us and for our customers.
2. We are helping our customers to get ready to capitalize on the coming green revolution. We believe that there will be intense green pressure from consumers, businesses and the government.

The good news: the foam industry is already there. If all homes were foamed, many good things would happen:

  • Total national energy consumption would be reduced by at least 20%
  • Personal and public debt would sharply decrease as our nation would save billions annually
  • We would make huge progress in our effort to reduce carbon emissions

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